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Presentation of the German Bonus Awards

Who is the bonus program of the year?

Over 115,000 consumers give their opinion at the German Bonus Awards

Berlin, February 12, 2024

Consumers in Germany appear to be extremely committed when it comes to taking advantage of the best bonus offers. Almost three quarters of German citizens actively participate in bonus programs, which is well above the European average. The loyalty sector has been rewarding its loyal participants for years and has now been honored for the third time at the German Bonus Awards.

Whether it’s points, miles or cashback, around three quarters of all Germans actively participate in various bonus programs. The German Bonus Awards offer consumers, experts, media representatives and VIPs a platform to recognize the achievements of an industry that has been inspiring numerous customers for years with its commitment, innovation and inspiration.

In total, more than 115,000 consumers took part in the voting in six different categories, an increase of 254% compared to the previous year. The programs of the year were awarded in the categories of shopping, travel, hotels, lifestyle, finance and cashback. Prizes were also awarded for the best points-earning campaign, the best customer service and the best app.

You can find an overview of all the winners of the 3rd German Bonus Awards here.

German Bonus Awards Rankings 2023

Customer Award – Category Shopping

Program OF THE YEAR

No. 1: PAYBACK

No. 2: dm

No. 3: myMediaMarkt & mySaturn

BEST PROMOTION TO COLLECT POINTS

No. 1: PAYBACK

No. 2: dm

No. 3: myMediaMarkt & mySaturn

Best Customer Service

No. 1: PAYBACK

No. 2: dm

No. 3: myMediaMarkt & mySaturn

Best App

No. 1: PAYBACK

No. 2: DeutschlandCard

No. 3: myKiK

Customer Award – Category Move

Program Of the year

No. 1: BahnBonus

No. 2: Miles & More

No. 3: Flying Blue

Best Promotion to collect points or Miles

No. 1: BahnBonus

No. 2: Miles & More

No. 3: Avis Preffered DRIVE

Best Customer Service

No. 1: BahnBonus

No. 2: Miles & More

No. 3: Flying Blue

Best App

No. 1: BahnBonus

No. 2: Miles & More

No. 3: Avis Preffered DRIVE

Customer Award – CategorY Hotel

Program of the year

No. 1: Best Western Rewards

No. 2: Marriott Bonvoy

No. 3: HotMiles by H-Hotels

Best promotion to collect points

No. 1: Best Western Rewards

No. 2: HotMiles by H-Hotels

No. 3: Wyndham Rewards

Best Customer Service

No. 1: Best Western Rewards

No. 2: Marriott Bonvoy

No. 3: HotMiles by H-Hotels

Best App

No. 1: Marriott Bonvoy

No. 2: HotMiles by H-Hotels

No. 3: World of Hyatt

Customer Award – Category LIFESTYLE

Best Customer Service

No. 1: EMP Backstage Club

No. 2: Bergzeit Club

No. 3: Lillydoo Club

Best App

No. 1: EMP Backstage Club

No. 2: Bergzeit Club

No. 3: Lillydoo Club

Program of the year

No. 1: EMP Backstage Club

No. 2: NOW!

No. 3: SNIPES CLIQUE

Best promotion to collect points

No. 1: EMP Backstage Club

No. 2: NOW!

No. 3: SNIPES CLIQUE

CUSTOMER Award – Category FINANCE

PROVIDER OF THE YEAR

No. 1: Miles & More Gold Credit Card

No. 2: Revolut

No. 3: Eurowings Kreditkarte

Best Promotion to collect points

No. 1: Miles & More Gold Credit Card

No. 2: Curve

No. 3: Eurowings Kreditkarte

Best customer service

No. 1: Miles & More Gold Credit Card

No. 2: Eurowings Kreditkarte

No. 3: Hilton Honors Kreditkarte

Best App

No. 1: Miles & More Gold Credit Card

No. 2: Eurowings Kreditkarte

No. 3: Revolut

Customer Award – Category Cashback

Program of the year

No. 1: CashbackDeals

No. 2: Shoop

No. 3: mycashbacks.com

Best Promotion to collect points

No. 1: CashbackDeals

No. 2: mycashbacks.com

No. 3: Shoop

Best Customer Service

No. 1: Shoop

No. 2: mycashbacks.com

No. 3: CashbackDeals

Best App

No. 1: Shoop

No. 2: mycashbacks.com

No. 3: Scondoo

VIP Award

No. 1: Marriott Bonvoy

No. 2: Flying Blue

No. 3: PAYBACK

MediA Award

No. 1: Miles & More

No. 2: PAYBACK

No. 3: Marriott Bonvoy

Expert Awards

Program of the year

No. 1: Miles & More

No. 2: PAYBACK

No. 3: BahnBonus

Best Marketing Campaign

No. 1: Marriott Bonvoy

No. 2: Miles & More

No. 3: dm

Best Newcomer

No. 1: mycashbacks.io

No. 2: Avis Preffered DRIVE

No. 3: porta Card

SUPPLIER OF THE YEAR

No. 1: Loyyo

No. 2: Antavo Loyalty Cloud

No. 3: Open Loyalty

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© 2024 Deutsche Bonus Awards | All rights reserved.

© 2024 Deutsche Bonus Awards | All rights reserved.