Which is the bonus program of the year?
Over 45,000 consumers give their opinion at the German Bonus Awards
Berlin, February 14, 2023
The customer loyalty industry has been delighting its loyal participants for years. Now they have been honored for the second time at the German Bonus Awards.
Whether points, miles or cashback, around three quarters of all Germans actively use the offers. The German Bonus Awards give consumers, experts and media representatives a voice and honor the achievements of an industry that has inspired so many customers for years with its commitment, innovation and inspiration.
More than 45,000 consumers cast their votes in 5 different categories. An increase of 82% compared to the previous year, when the awards were presented for the first time. The program of the year was chosen in the categories Move, Hotel, Shopping/Lifestyle, Finance and Cashback. Prizes were awarded in each case for the “Best Promotion”, the “Best Customer Service” and the “Best App”.
PAYBACK took a commanding lead in all four sub-categories of the programs in the Shopping/Lifestyle category.
In the Move category, which included loyalty programs from airlines and Deutsche Bahn, BahnBonus was named program of the year. The awards for best promotion and best app also went to BahnBonus. Miles & More was recognized for best customer service.
Among hotels, Marriott Bonvoy won the loyalty ranking in Germany and was named Program of the Year. The award for the best app also went to Marriott Bonvoy. Best Western Rewards took two excellent first places: “Best Customer Service” and “Best Promotion to collect Points”.
Shoop was named Cashback Program of the Year. Amex Offers from American Express was recognized for Best Customer Service and Best Promotion, while CashbackDeals took first place for “Best App”.
Payback American Express Credit Card was able to climb to first place in the Finance category no less than three times: “Best Provider,” “Best Customer Service” and “Best App”. Miles & More Gold took pole position with the “Best Promotion”.
In addition to the customer awards, there were also two jury decisions. The Expert Award was presented by seven renowned loyalty experts. Here, BahnBonus was honored for the innovation of the year. Miles & More took second place ahead of Payback.
Renowned journalists who have been following the loyalty industry for years presented the Media Awards. Here, Flying Blue from Air France/KLM was recognized for the best innovations in the program, ahead of BahnBonus and Wyndham Rewards.
The German Bonus Awards were initiated by Ulf-Gunnar Switalski, who has been giving consumers tips on how to optimize the loyalty programs they use with his online magazine UpgradeGuru.de since 2015.
“Whether points, miles or cashback, almost 60 million people in this country are now enthusiastic about the benefits offered by customer loyalty programs,” says Switalski. “Programs are regularly recognized for this at the German Bonus Awards.”
German Bonus Awards Rankings 2022
Customer Award – Category Shopping & Lifestyle
Program OF THE YEAR
No. 1: PAYBACK
No. 2: EMP Backstage Club
No. 3: American Express Membership Rewards
BEST PROMOTION TO COLLECT POINTS
No. 1: PAYBACK
No. 2: American Express Membership Rewards
No. 3: DeutschlandCard
Best Customer Service
No. 1: PAYBACK
No. 2: American Express Membership Rewards
No. 3: EMP Backstage Club
Best App
No. 1: PAYBACK
No. 2: DeutschlandCard
No. 3: American Express Membership Rewards
Customer Award – Category Move
Program Of the year
No. 1: BahnBonus
No. 2: Miles & More
No. 3: Flying Blue
Best Promotion to collect points or Miles
No. 1: BahnBonus
No. 2: Flying Blue
No. 3: TAP Miles&Go
Best Customer Service
No. 1: Miles & More
No. 2: Flying Blue
No. 3: SunExpress your benefits
Best App
No. 1: BahnBonus
No. 2: Miles & More
No. 3: SunExpress your benefits
Customer Award – CategorY Hotel
Program of the year
No. 1: Marriott Bonvoy
No. 2: Best Western Rewards
No. 3: HotMiles by H-Hotels
Best promotion to collect points
No. 1: Best Western Rewards
No. 2: Wyndham Rewards
No. 3: HotMiles by H-Hotels
Best Customer Service
No. 1: Best Western Rewards
No. 2: Marriott Bonvoy
No. 3: World of Hyatt
Best App
No. 1: Marriott Bonvoy
No. 2: HotMiles by H-Hotels
No. 3: World of Hyatt
CUSTOMER Award – Category FINANCE
PROVIDER OF THE YEAR
No. 1: PAYBACK American Express
No. 2: Miles & More Gold Credit Card
No. 3: Revolut
Best Promotion to collect points
No. 1: Miles & More Gold Credit Card
No. 2: Curve
No. 3: Revolut
Best customer service
No. 1: PAYBACK American Express
No. 2: Miles & More Gold Credit Card
No. 3: Vivid
Best App
No. 1: PAYBACK American Express
No. 2: Miles & More Gold Credit Card
No. 3: Revolut
Customer Award – Category Cashback
Program of the year
No. 1: Shoop
No. 2: American Express Amex Offers
No. 3: CashbackDeals
Best Promotion to collect points
No. 1: American Express Amex Offers
No. 2: CashbackDeals
No. 3: mycashbacks.com
Best Customer Service
No. 1: American Express Amex Offers
No. 2: iGraal
No. 3: Shoop
Best App
No. 1: CashbackDeals
No. 2: Shoop
No. 3: mycashbacks.com
Expert Award
No. 1: BahnBonus
No. 2: Miles & More
No. 3: PAYBACK
MediA Award
No. 1: Flying Blue
No. 2: BahnBonus
No. 3: Wyndham Rewards
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