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Presentation of the German Bonus Awards

Which is the bonus program of the year?

Over 45,000 consumers give their opinion at the German Bonus Awards

Berlin, February 14, 2023

Germany’s consumers are hunters and gatherers when it comes to finding the right bonus. Almost three quarters of Germans use bonus programs. This puts them well above the European average.

The customer loyalty industry has been delighting its loyal participants for years. Now they have been honored for the second time at the German Bonus Awards.

Whether points, miles or cashback, around three quarters of all Germans actively use the offers. The German Bonus Awards give consumers, experts and media representatives a voice and honor the achievements of an industry that has inspired so many customers for years with its commitment, innovation and inspiration.

More than 45,000 consumers cast their votes in 5 different categories. An increase of 82% compared to the previous year, when the awards were presented for the first time. The program of the year was chosen in the categories Move, Hotel, Shopping/Lifestyle, Finance and Cashback. Prizes were awarded in each case for the “Best Promotion”, the “Best Customer Service” and the “Best App”.

PAYBACK took a commanding lead in all four sub-categories of the programs in the Shopping/Lifestyle category.

In the Move category, which included loyalty programs from airlines and Deutsche Bahn, BahnBonus was named program of the year. The awards for best promotion and best app also went to BahnBonus. Miles & More was recognized for best customer service.

Among hotels, Marriott Bonvoy won the loyalty ranking in Germany and was named Program of the Year. The award for the best app also went to Marriott Bonvoy. Best Western Rewards took two excellent first places: “Best Customer Service” and “Best Promotion to collect Points”.

Shoop was named Cashback Program of the Year. Amex Offers from American Express was recognized for Best Customer Service and Best Promotion, while CashbackDeals took first place for “Best App”.

Payback American Express Credit Card was able to climb to first place in the Finance category no less than three times: “Best Provider,” “Best Customer Service” and “Best App”. Miles & More Gold took pole position with the “Best Promotion”.

In addition to the customer awards, there were also two jury decisions. The Expert Award was presented by seven renowned loyalty experts. Here, BahnBonus was honored for the innovation of the year. Miles & More took second place ahead of Payback.

Renowned journalists who have been following the loyalty industry for years presented the Media Awards. Here, Flying Blue from Air France/KLM was recognized for the best innovations in the program, ahead of BahnBonus and Wyndham Rewards.

The German Bonus Awards were initiated by Ulf-Gunnar Switalski, who has been giving consumers tips on how to optimize the loyalty programs they use with his online magazine UpgradeGuru.de since 2015.

“Whether points, miles or cashback, almost 60 million people in this country are now enthusiastic about the benefits offered by customer loyalty programs,” says Switalski. “Programs are regularly recognized for this at the German Bonus Awards.”

German Bonus Awards Rankings 2022

Customer Award – Category Shopping & Lifestyle

Program OF THE YEAR

No. 1: PAYBACK

No. 2: EMP Backstage Club

No. 3: American Express Membership Rewards

BEST PROMOTION TO COLLECT POINTS

No. 1: PAYBACK

No. 2: American Express Membership Rewards

No. 3: DeutschlandCard

Best Customer Service

No. 1: PAYBACK

No. 2: American Express Membership Rewards

No. 3: EMP Backstage Club

Best App

No. 1: PAYBACK

No. 2: DeutschlandCard

No. 3: American Express Membership Rewards

Customer Award – Category Move

Program Of the year

No. 1: BahnBonus

No. 2: Miles & More

No. 3: Flying Blue

Best Promotion to collect points or Miles

No. 1: BahnBonus

No. 2: Flying Blue

No. 3: TAP Miles&Go

Best Customer Service

No. 1: Miles & More

No. 2: Flying Blue

No. 3: SunExpress your benefits

Best App

No. 1: BahnBonus

No. 2: Miles & More

No. 3: SunExpress your benefits

Customer Award – CategorY Hotel

Program of the year

No. 1: Marriott Bonvoy

No. 2: Best Western Rewards

No. 3: HotMiles by H-Hotels

Best promotion to collect points

No. 1: Best Western Rewards

No. 2: Wyndham Rewards

No. 3: HotMiles by H-Hotels

Best Customer Service

No. 1: Best Western Rewards

No. 2: Marriott Bonvoy

No. 3: World of Hyatt

Best App

No. 1: Marriott Bonvoy

No. 2: HotMiles by H-Hotels

No. 3: World of Hyatt

CUSTOMER Award – Category FINANCE

PROVIDER OF THE YEAR

No. 1: PAYBACK American Express

No. 2: Miles & More Gold Credit Card

No. 3: Revolut

Best Promotion to collect points

No. 1: Miles & More Gold Credit Card

No. 2: Curve

No. 3: Revolut

Best customer service

No. 1: PAYBACK American Express

No. 2: Miles & More Gold Credit Card

No. 3: Vivid

Best App

No. 1: PAYBACK American Express

No. 2: Miles & More Gold Credit Card

No. 3: Revolut

Customer Award – Category Cashback

Program of the year

No. 1: Shoop

No. 2: American Express Amex Offers

No. 3: CashbackDeals

Best Promotion to collect points

No. 1: American Express Amex Offers

No. 2: CashbackDeals

No. 3: mycashbacks.com

Best Customer Service

No. 1: American Express Amex Offers

No. 2: iGraal

No. 3: Shoop

Best App

No. 1: CashbackDeals

No. 2: Shoop

No. 3: mycashbacks.com

Expert Award

No. 1: BahnBonus

No. 2: Miles & More

No. 3: PAYBACK

MediA Award

No. 1: Flying Blue

No. 2: BahnBonus

No. 3: Wyndham Rewards

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© 2024 Deutsche Bonus Awards | All rights reserved.

© 2024 Deutsche Bonus Awards | All rights reserved.